The First Whole30 Approved Juice

The idea for Midwest Juicery came about in August of 2015. After I had been following a low sugar, nutrient dense focused diet for years, I noticed there weren't any juice brands on the market that catered to that audience, an audience I knew was growing rapidly.

After many months of product development, we landed on our original recipes that were designed to be delicious, vegetable forward, and much lower in natural sugar than any other juice brand. 

This mission of ours, to help you enjoy being healthier by crafting delicious, Certified Organic, cold-pressed juices without the unnecessary high natural sugar found in other premium juices, has been what we pride ourselves on. It's what truly differentiates ourselves from the juice market.

All of our marketing efforts have been to communicate this value and why it's important. Low sugar in juice form is extremely important as studies have shown that fruit forward juices can have some negative consequences. Not to mention, fruits have much lower quantities of some of the essential vitamins and nutrients compared to fruit. These include Vitamin A, potassium, calcium, iron, and magnesium. 

We're always looking to partner with people who share similar values to help educate people on the importance of vegetables and low natural sugar in juices. 

Whole30 Approved

We are beyond excited to announce that Midwest Juicery has become the first and only, Whole30 Approved juice line! 

The Whole30 has been changing lives since2009, when co-founder Melissa Urban blogged about a 30-day dietary experiment that transformed her health, habits, and emotional relationship with food.

Since then, millions of people have changed their lives* with the Whole30 program; eliminating cravings, improving energy and sleep, reporting an improvement in allergies, anxiety, chronic pain, digestive issues, skin conditions; and losing weight healthfully and sustainably.

A core tenant of Whole30 is minimizing your overall sugar intake. When we reached out to Melissa Urban, Founder of Whole30, and the Whole30 team, they were hesitant because of the high amounts of apples in juices they were so used to seeing. 

After sending them samples and sharing our formulas, they immediately saw that Midwest Juicery was different. Our products are delicious balanced and not sweet. But what was also resonated with them was our mission that focuses on low natural sugar. 

This prestigious certification that will instantly give credibility and communicate to customers that we are different. Even for those who don't follow the diet, the certification carries much weight with shoppers, telling them that our juice is low sugar, nutrient dense, and high quality.

We are truly honored and humbled. We will continue on our mission to help you enjoy being healthier. And of course, without the unnecessarily high natural sugar found in other premium juices. 

Contact us today for Wholesale Opportunities: juice@midwestjuicery.com