how we live out our WHY
So how do we extract juice from the fruits and vegetables? We use a method called cold pressing. This is an alternative to centrifugal juicing where there is a metal blade that spins at high speeds. The high speeds cause friction that heats the produce, destroying many enzymes. It also oxidizes the produce, reducing the nutrients.
Cold pressing uses two metal plates to crush and press the produce which creates little to no friction, resulting in a much more nutrient and enzyme rich juice!
high pressure process (hpp)
One of the concerns there are about juice is that it is susceptible to some form of contamination. Also, the shelf life of raw juice is only 3 days. To make sure there is no contamination, and to extend the shelf life, juice companies have to treat their juice in a way to reduce the risk and extended the shelf life. The most common approach is to pasteurize the juice, applying heat to the produce before it is bottled. They also add some preservatives so the taste and color are not affected. However, the heat kills much of the nutrients and enzymes. Not only that, the heat is applied before the juice is bottled, so there is risk of recontamination before it is bottled.
Thankfully, there is a better way. HPP is a relatively new way of preserving the juice and extending the shelf life. We apply pressure of 87,000 psi for about two minutes. There are many advantages to this route. First, our juice is not exposed to heat and therefore has a much higher nutrient and enzyme content compared to pasteurized juice. Also, the pressure is applied after the juice is bottled, eliminating the risk of recontamination. And finally, we do not have to add any preservatives; HPP kills the bad bacteria, but leaves the vitamins and nutrients virtually untouched. It also maintains the color and the flavor amazingly! Now the juice can be refrigerated and drank for up to 45 days after it’s juiced!
To top it off, HPP is extremely environmentally friendly. All that is required to HPP is electricity and water (and the water is recycled!)
Research on HPP
A survey from the New Food Magazine was conducted to test the differences between HPP juice vs. fresh juice. Consumers rated many categories of each juice. Here were their responses. As you can see, the affect HPP has on flavor, sweetness, color and many other important factor is almost unnoticeable.
professional opinions on juicing
Cadie Jardin - Registered Dietitian & 21 Day Sugar Detox Coach
I normally don’t drink juice. They are pasteurized with heat, destroying most of the nutrients in the fruits and veggies, making them another source of what we call “empty carbohydrates.” They often have added sugars and preservatives, things I try to avoid as much as possible.
midwest juicery juices are different. They are fresh and cold pressed, allowing the antioxidants, vitamins and minerals to stay intact. They have no added sugar and are preservative free.
As a Registered Dietitian, that makes a difference. I want all the good stuff from my fruits and vegetables. I love knowing that when I drink midwest juicery products, I’m getting all the amazing phytochemicals that were meant to be in my produce!
So do I drink juice? Yes, but only organic, cold-pressed juices. That’s why I love midwest juicery.
"When you drink fresh-made green juice, it is almost like receiving an intravenous infusion of vitamins, minerals, and enzymes because they go straight into your system without having to be broken down.
Drinking your juice first thing in the morning can give you a natural energy boost without resorting to stimulants like coffee. Since the juice is already in an easily digestible form, it can help revitalize your energy levels within as little as 20 minutes… and this is only the beginning of its benefits," writes Dr. Joseph Mercola on his article "Juicing: How Healthy Is It?"
Continuing, Dr. Mercola writes: "Additionally, juicing can help:
- Promote weight loss. In one study, adults who drank at least eight ounces of vegetable juice as part of a diet lost four pounds over 12 weeks, while those who followed the same diet but did not drink the juice lost only one pound. The vegetable juice drinkers also significantly increased their intake of vitamin C and potassium, while decreasing their overall carbohydrate intake.
- Boost your immune system by supercharging it with concentrated phytochemicals. Raw juice also contains biophotonic light energy, which can help revitalize your body.
- Increase your energy. When your body has an abundance of the nutrients it needs, and your pH is optimally balanced, you feel energized. Since it can be utilized by your body immediately, those who juice report feeling the "kick" of energy almost instantly.
- Support your brain health. People who drank juices (fruit and vegetable) more than three times per week, compared to less than once a week, were 76 percent less likely to develop Alzheimer's disease, according to the Kame Project.1"